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Over LAVOE LAVOE-hair_perfume-Marije_Verhoe

My name is Marije, founder of LAVOE.

Scent has been something I've been fascinated by my whole life. Ever since I was a child, I've loved perfume, but especially what a scent can do to you. Over the years, I've collected so many fragrances that you could almost fill a perfume shop with them. Yes, really, I'm not exaggerating. A luxury perfumery feels like a candy store to me. You can leave me there for hours.

Scent is so much more than just smelling good. It can evoke memories, influence your mood, and give you that little bit extra confidence. Our slogan WEAR YOUR CONFIDENCE precisely expresses what I want to convey with LAVOE.

Besides my love for scent, I've always had a great passion for beautiful and healthy hair. Due to various allergies, I couldn't complete my hairdressing training at the time, but my fascination for hair has always remained.

Hair naturally holds scent very well and is therefore perfect for wearing perfume. But for me, just smelling good wasn't enough. I wanted to develop a hair perfume that not only makes your hair smell incredibly good but also intensively cares for it and protects it against daily external influences. For this, I consciously chose natural ingredients that genuinely add something to the care of your hair and scalp.

From this idea, LAVOE was born.

The formula was developed entirely based on my wishes. Layered niche fragrances combined with carefully chosen ingredients for the care of hair and scalp. A hair perfume where scent, care, and protection come together.

Subtle scent. Powerful effect. Accessible luxury.